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CAPTIONING: A BRIEF INSIGHT

In today’s world, where communication and content are the kings, most of us who are in the business of content production, depend heavily on Subtitling and Captioning services. This helps us to reach the maximum potential of our target audience. By now, we have a clear idea of what Subtitling is all about. So, here we would discuss what Captioning is and how is it different from Subtitling.



WHAT IS CAPTIONING?

Derived from the word ‘capture’, this term has more of a symbolic meaning rather than a literal one. It simply means to capture the context of the content and putting it into words. Captioning involves simply transcribing everything that is being said without changing a word of the content. It is slightly different from Subtitles, as subtitles would often have different words considering the age group of the target audience and many a times different languages depending on the native language of the target audience.


TYPES OF CAPTIONS

Captions can be further put into two different categories:

  1. Open Captions: These are captions that are burnt into the video using a process that is known as embedding. These captions are permanent and hence cannot be removed from the video. These type of captions are used mostly for foreign films and for SDH files or Subtitles for the Deaf and Hard of Hearing.

  2. Closed Captions: Denoted by the symbol [CC], this simply means the video has closed captions available as you might have come across many public viewing platforms. This would also mean that you can simply turn off the captions if you feel you don’t have a need for them. You’ll find this kind of captions on most of the public platforms like YouTube, Netflix, Amazon Prime, Facebook etc.


If you’re looking to get your video or audio content captioned, you’re at the right place. At Enuncia Global Media Solutions, we work with professional captionists from all over the world and can have your content captioned at a very competitive price. Contact us to get a price quote on your captioning project.